The Norwegian Cyclist – Media’s Portrait

Once again the Norwegian newspaper Aftenposten gives a portrait of the typical Oslo cyclist. Is it to give the cyclists more respect in the traffic, or to help their already poor image? Probably not. Medias has an underestimated power in shaping peoples stance. When will they focus on the important issues of mobility, access to the road, motorists attitude and environmental effects of bicycling?

The sportscyclists as portrayed here, bike in any weather, and they’re definitely not representatives for Oslos population…
Hopefully the spring brings more style to the streets!

Aftenposten Aften, 23.3.2010


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