Long live the pedestrians. / Länge leve fotgängarna.

New tactic from our fellas across the border. Volvo pander the motorists worst enemy, the pedestrians, in their ads for a new (orange!) car. “Long live the pedestrians”? Are they making fun of us? (Enlighten me please.)

Volvo anno 2010

Anyhow, by reading more about the thoughts behind the ad, apparently they’re thinking outside the shell (literally). Some how this car detects pedestrians hidden from the drivers view while driving slowly around the city. “…driving slowly…”? I think we already found a fault. Even worse, they hope to improve the urban environment by adding this new wonderful car…

And did James Dean ever imagine he would front a Swedish car-campaign?

Nostalgic moments